Chalet Swiss

reviewed by Kyong Kim

Short description

A travel agency embedded a cafe and a travel bookshop in their building to lower the barrier for young customers.


Chalet Swiss is a small-size travel agency in Seoul, Korea, established in 2001. The company recently moved to a building in Seokyo-dong, Seoul, a young and trendy area, subsequently opening a travel cafe and bookshop on the first floor and offices on upper floors in an attempt to attract more young customers. The cafe offers easier access for travel information and encourages more casual encounter with a travel agency. The sequence of programs is organized in a way people can easily approach, starting from a cafe, a shop on the lower floor and tourism office on the upper floors.

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